Brochure Printing

Q&A

• Q.Are the sizes shown folded or unfolded?
   
  A.

  All sizes shown on the calculator measure the brochure when unfolded and laid out flat on a surface. This means that if you want a finished trifold brochure that folds to 8.5” x 3.69”, the unfolded size should be 8.5” x 11”.

• Q.What should be inside my brochure?
   
  A.

  1. Cover - A central image that immediately conveys what your product or service has to offer. Include your company logo and name so customers make the association.

  2. High Resolution Images - Use 300 dpi resolution images for your brochure design. This resolution ensures the photo won’t be blurry upon printing.

  3. Features and Benefits - The copy should elaborate on the main selling points of your product or service. Break it down in a list format or several sections for easy reading.

  4. Call to Action - Include discount coupons or promos in the brochure to drive traffic to your store or e-commerce site.

  5. Contact Information - Don’t forget to place all your company’s contact information, such as a telephone number, address, email address, and website for the customer’s reference.

• Q.How much copy and images should I include in my brochure?
   
  A.

  The most eye-catching brochures are highly visual and use images to guide the reader through the content. A photo or illustration in each panel helps introduce or show the content in detail. Your copy should be as short as possible to sustain the reader’s focus on your main topic. For more information, check out our guide on . 

• Q.What does the number in the paper material name indicate?
   
  A.

  The number before the paper and cardstock material indicates its weight. This means that 70 lb. paper is the thinnest and lightest, while 100 lb. is the thickest among the paper options. The 10 pt. cardstock is also lightweight but slightly thicker than the paper stock materials.

Note: If you are mailing this product, please confirm that your mail addressing machine can print on the laminated surface. If unsure, please call to request for a sample before placing your order.

Brochures are practical marketing tools used to promote your information-heavy campaigns. They can be laid out like a take-out menu and contain listings of different products and services; or function as travel and events guides. Brochures come in standard and custom sizes. Read on to learn how to standard brochures that will work best for your business.